19 published articles
CMS has implemented stringent new guidelines to combat a surge in unauthorized consumer enrollment changes by agents and brokers. While these measures aim to protect consumers, they also create an opportunity for increased phishing attempts when obtaining consumer consent. To safeguard consumer information and enhance trust, TLD offers essential tips for effective communication and security practices.
EsotechThe choice for storage services has increased over the years. Dropbox was the initially most popular, followed by Google’s own solution Drive; now the front-runner is Copy. What works best, why, and what fits your use best?
EsotechWe all heard the buzz that WordPress was rolling out with the new 3.5 version, and now, drum roll please, Elvin is officially here! There are many things to expect with this new version, but I am here to discuss the new media gallery and how to use the updated version. Read here for how to add media in version 3.0. Adding media to your WordPress posts are essential for high quality, well designed blogs/posts and is strongly encouraged. It makes your post pleasing to the eyes, all while keeping
EsotechIf I hear one more company owner tell me they flushed away thousands of dollars on a web company that made big promises and did not deliver results, I am going to need to defragment my mental hard drive! Maybe there is an ashram for business people who need to cultivate compassion for crooks and scammers that give any given industry a bad name when thye could be spending time on an app for Amazon FBA reimbursements. But until we find that place to deal with these bad business practices, we have
EsotechWithout careful planning and implementation your rebranding campaign can devolve into a de-branding campaign, diminishing your presence on the internet and social media, creating confusion with your customers. After years of developing a brand sometimes a strategic decision is made to change the brand or create new brand and start a re-branding campaign. Whatever the reasons for changing the brand, before you choose your new identity and launch your rebranding campaign there are several thing
EsotechPosts and pages are never as exciting without a photo or two within it. WordPress makes it easy to create pages with photos and links to documents like PDF files and spicing it up your pages will help you generate traffic to your content, leaving you satisfied with the work you put into it. At times it can even be convenient to add a file to your page so your readers may print it out at their preference, such as a PDF file. Adding Photos in WordPress When wanting to add photos to y
EsotechDriving more traffic to your Word Press page or post is very important when wanting to successfully promote your content that you have spent so much time on. The best way to do this is by installing the WordPress SEO by Yoast plug in. SEO stands for Search Engine Optimization, which helps Google, as well as other search engines, find your content quicker and easier, giving you a higher chance of getting clicks to your page. By having the Yoast plug in installed, you are able to easily customize
EsotechThe now infamous Panda and Penguin updates were released by Google in April 2012. Actually this was Panda 3.5 and 3.6 and the first Penguin update and while there have been other Panda updates dating back to 2011, these seem to have had the most dramatic impact on websites. Panda and Penguin are intended to target Spammy websites, low quality content, and link farms and in fact they did just that. These updates also affected a significant number of websites that not really were spammers or link
EsotechGoogle’s Panda 3.5 and 3.6 updates, along with the Penguin update, in April of 2012 had a devastating impact for search rankings on many websites. Many reported traffic drops of as much as 85% and search rankings dropping from page one to to the basement. Esotech and our clients were very fortunate to have been unscathed by Panda and Penguin. All of our clients either held steady or increased through both updates, with just one client having a small rankings drop that is now climbing again. Here
EsotechPinterest has become one of the fastest growing social networks largely because of the unique experience it offers for sharing pictures and images of the things that interest you. Pinning is easy with just a click of the Pin It button, but some websites and blogs aren’t Pinterest friendly because they either don’t have images or the images don’t convey the thought well for Pinning. While Pinterest offers zero SEO value, because all of the links are no-follow links offering no benefits for sear
EsotechYour brand image is predominantly defined by what is shown on the first page of Google, Bing and Yahoo search results. Under normal circumstances one would expect the first page of search results to be your webpage, blogs, webpages and of course your competitors. What happens if an angry customer or client decides to start posting negative comments about your company or you or worse creates a website dedicated to harming your reputation like www.your-company-name-here-sucks.com and this content
EsotechSome systems will lock you in. It’s not impossible to get out! Also, we share some tips on choosing your next platform.
EsotechGoogle Analytics has powerful tools for analyzing how users interact with and navigate through your website. Our previous blog explained How to Use Google Analytics Visitor Flow graphs to understand how visitors are flowing through your website. In this blog we will explain how to use In Page Analytics to understand how users are interacting with your website, what they are clicking on, what is working, and what is not working. We use both Visitor Flow and In Page Analytics in our SEO Analys
EsotechThe Google Analytics dashboard and traffic graphs of are familiar to many, but few go beyond these very basic tools. Google Analytics also has great tools for analyzing how visitors (users) interact with your website. Visitor-User Flow and In Page Analytics are two tools that provide great insight into how your website is performing with respect to converting traffic into visits, and ultimately leads or sales. We routinely use both Visitor-User Flow graphs and In Page Analytics to see how our
EsotechThere have been lots of blogs and discussions about developing website content for SEO, but what about creating content for social media optimization? Just like website content can be optimized as part of an SEO program, so can social media content. This is often referred to as SMO, social media optimization, and while SMO is strictly about social media it is also an important part of a comprehensive SEO program today. Done right social media content can help your search rankings, drive traffic
EsotechWho owns a Twitter name-account? When an employee is tweeting for a company, and compensated for doing this a part of their “job”, who owns the account when the employee eventually leaves? A lawsuit between a blogger and former employer over Twitter account ownership may lay some ground work to finally answer this question. Unfortunately this is not a great test case since the employment circumstances are a bit murky as wells as the promises made over compensation. The real problem here is that
EsotechIt is said over and over, “Content is King” for achieving top search rankings, but what exactly does that mean and how do you create great content. Here are some quick SEO tips for developing great content for your website or blog. Don’t Write What YOU Think They Want to Read: Website owners and bloggers often create content based on internal assumptions of what they think their consumers or visitors want to read or should be interested in. It is vital that your content addresses topics useful
EsotechOne of the most difficult things you must do to qualify as a true technomancer is to troubleshoot and debug issues outside of your own field and experience. Where does this ability come from? The tenacity to preservere and the ability to research via keywords. With SEO and technology, you cant quit. You must keep moving forward and destroying the obstacles that lay ahead to ensure your manifestations are complete. There are resources all around you, advice, snippets of code, forums, support and
EsotechUpdated: 5/11/2011 Now a fully operational Internet Marketing Firm, I look back on the words I said here last year and smile. I continue to move forward into the SEO world with confidence (not so much arrogance) and pride. This year has been amazing, Esotech has grown so much…the future is looking ever brighter as well. I have jumped deep into coding, Technical SEO, information architecture and site design and I have not led myself astray. Every day my coding arts get better, my tactics get stro
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