Esotech / Field notes

branding

Articles in branding

branding archive

2 published articles

How to Lose a Brand in 43 Days and Rebuild from the Ashes

Imagine spending over 10 years building a brand with a solid website and excellent search rankings for competitive keywords in your market niche from years of SEO; then suddenly one morning your website is gone!  This actually happened to one of our clients, here’s what happened and how you can avoid it.   What Happened  Our client’s domain expired, not a big deal normally, but her credit card on file had expired also.  The domain registrar sent emails notifying her of her domain expiring and th

Esotech

Plan Your Rebranding to Avoid De-Branding

Without careful planning and implementation your rebranding campaign can devolve into a de-branding campaign, diminishing your presence on the internet and social media, creating confusion with your customers.   After years of developing a brand sometimes a strategic decision is made to change the brand or create new brand and start a re-branding campaign.  Whatever the reasons for changing the brand, before you choose your new identity and launch your rebranding campaign there are several thing

Esotech