Esotech / Field notes

marketing

Articles in marketing

marketing archive

3 published articles

Increase Your Website Conversions with Retargeting

Retargeting lets you bring your customers back after they visit. Run ads on other sites so that when they browse your content, products, and services they’ll be reminded elsewhere and come full circle to complete a conversion.

Esotech

How to Lose a Brand in 43 Days and Rebuild from the Ashes

Imagine spending over 10 years building a brand with a solid website and excellent search rankings for competitive keywords in your market niche from years of SEO; then suddenly one morning your website is gone!  This actually happened to one of our clients, here’s what happened and how you can avoid it.   What Happened  Our client’s domain expired, not a big deal normally, but her credit card on file had expired also.  The domain registrar sent emails notifying her of her domain expiring and th

Esotech

SEO Scams! How to Find a Reputable Web Design, SEO and Digital Marketing Company

If I hear one more company owner tell me they flushed away thousands of dollars on a web company that made big promises and did not deliver results, I am going to need to defragment my mental hard drive! Maybe there is an ashram for business people who need to cultivate compassion for crooks and scammers that give any given industry a bad name when thye could be spending time on an app for Amazon FBA reimbursements. But until we find that place to deal with these bad business practices, we have

Esotech