Esotech / Field notes

Panda

Articles in Panda

Panda archive

2 published articles

2012 – The SEO Apocalypse – Shuffling the Deck

Apocalypse – Penguin, Panda, and EMD Missiles In the past week we have seen some major changes to Google Search pushed by Google, an algorithm Update, a EMD algorithm update and a Penguin Update, all within the span of a week. The rate of data refreshes is alarming. The rate signifies a few things though, most importantly that Google is comfortable enough as king of search to start tinkering with the results without having to wait too long to see the results (or complaints). No matter how many B

Esotech

Surviving Google Panda and Penguin Updates, 2 Client Success Stories

Google’s Panda 3.5 and 3.6 updates, along with the Penguin update, in April of 2012 had a devastating impact for search rankings on many websites. Many reported traffic drops of as much as 85% and search rankings dropping from page one to to the basement. Esotech and our clients were very fortunate to have been unscathed by Panda and Penguin. All of our clients either held steady or increased through both updates, with just one client having a small rankings drop that is now climbing again. Here

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