Esotech / Field notes

search engine optimization

Articles in search engine optimization

search engine optimization archive

3 published articles

How to Use Google In Page Analytics to Analyze Website Design and Performance

Google Analytics has powerful tools for analyzing how users interact with and navigate through your website.  Our previous blog explained How to Use Google Analytics Visitor Flow graphs to understand how visitors are flowing through your website.   In this blog we will explain how to use In Page Analytics to understand how users are interacting with your website, what they are clicking on, what is working, and what is not working.  We use both Visitor Flow and In Page Analytics in our SEO Analys

Esotech

SEO Tips: Ideas for Creating Great Website and Blog Content

It is said over and over, “Content is King” for achieving top search rankings, but what exactly does that mean and how do you create great content.  Here are some quick SEO tips for developing great content for your website or blog. Don’t Write What YOU Think They Want to Read: Website owners and bloggers often create content based on internal assumptions of what they think their consumers or visitors want to read or should be interested in.  It is vital that your content addresses topics useful

Esotech

Social Media Enhances and Complements SEO, like Yin and Yang

The argument that Social Media will ultimately kill SEO is an amusing one. Yes, Social Media will dramatically change SEO, in it fact already has changed  it forever; but Social Media will not replace SEO.  SEO and Social Media have a Yin Yang relationship – opposite forces that complement each other within a greater whole.  I think Social Media is the most exciting thing that has happened to SEO in many years and it will significantly improve the relevance and quality of search results. Social

Esotech