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seo

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18 published articles

Increase Your Facebook EdgeRank, Reach and Engagement

What determines how many fans see your posts and which posts they see?  It may seem random or arbitrary, but there is actually a very specific algorithm called EdgeRank that determines where every post shows up.  Much like the Google algorithm determines keyword rank for specific searches, EdgeRank determines where every post is displayed.   For those that want to know how EdgeRank works we explain the details at the end of this blog post, and for those that just want to know how to get your Pag

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Measuring SEO Results, Time to Ditch SERPs, Focus on Results

The most familiar, in fact dominant,  metric for SEO has been keyword ranking; and SERP (Search Engine Rank Position) reports have been a favorite tool for tracking and reporting an SEO campaign results.  SERP results have been a favorite metric because they are easy to understand.  SERP reports show exactly where your website ranks for specific keywords that are being tracked and provide what seems to be a metric you can count on to measure SEO campaign results.  If you rank #1 or even#5 for a

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SEO Scams: Promising Page One Results and Fake Page One Results

A common SEO scam sales pitch is “we will get you on Page One of Google!”.  I used to say that any firm “promising” page one results was clearly a scam or at best a charlatan, but recently I ran across some instances where they were telling the truth, well sort of.  I have seen several large SEO companies promising and delivering what I consider fake, or at best useless, Google page one results to naive clients.  Here’s how they do it… Figures Don’t Lie but Liars Can Figure! During the sales pit

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How to Lose a Brand in 43 Days and Rebuild from the Ashes

Imagine spending over 10 years building a brand with a solid website and excellent search rankings for competitive keywords in your market niche from years of SEO; then suddenly one morning your website is gone!  This actually happened to one of our clients, here’s what happened and how you can avoid it.   What Happened  Our client’s domain expired, not a big deal normally, but her credit card on file had expired also.  The domain registrar sent emails notifying her of her domain expiring and th

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How Does Your Website Measure Up? Compare Traffic to Competitors with this Handy Tool

Have you ever wondered how your website stacks up against your competitors? Google Analytics provides traffic data for your website, but provides no comparative data for other websites. In fact, without access to Google Analytics for a website it is impossible to get precise traffic metrics or data. While you cannot obtain exact data for websites other than your own, there is a way to get comparative traffic rankings for your website versus competitors or other websites. Alexa and Compete offer

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The Road to Website Recovery – Google Adds Disavow Links Penguin Fixing Tool

Was your Website effected by Google’s Penguin Update? Did you use a SEO Company that spammed the internet with shady links pointing to your site, only to suddenly drop in rankings and traffic overnight? How many hours of sleep have you lost worrying about getting your rankings back? Did you curse and mutter while trying to decide whether to take  dreadfully slow route of  trashing your website and starting over, or trying, painstakingly, to get those links removed?  Worry no longer, today Google

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2012 – The SEO Apocalypse – Shuffling the Deck

Apocalypse – Penguin, Panda, and EMD Missiles In the past week we have seen some major changes to Google Search pushed by Google, an algorithm Update, a EMD algorithm update and a Penguin Update, all within the span of a week. The rate of data refreshes is alarming. The rate signifies a few things though, most importantly that Google is comfortable enough as king of search to start tinkering with the results without having to wait too long to see the results (or complaints). No matter how many B

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SEO Scams! How to Find a Reputable Web Design, SEO and Digital Marketing Company

If I hear one more company owner tell me they flushed away thousands of dollars on a web company that made big promises and did not deliver results, I am going to need to defragment my mental hard drive! Maybe there is an ashram for business people who need to cultivate compassion for crooks and scammers that give any given industry a bad name when thye could be spending time on an app for Amazon FBA reimbursements. But until we find that place to deal with these bad business practices, we have

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How to Edit Yoast Plug-In on Word Press 3 Pages and Posts

Driving more traffic to your Word Press page or post is very important when wanting to successfully promote your content that you have spent so much time on. The best way to do this is by installing the WordPress SEO by Yoast plug in. SEO stands for Search Engine Optimization, which helps Google, as well as other search engines, find your content quicker and easier, giving you a higher chance of getting clicks to your page. By having the Yoast plug in installed, you are able to easily customize

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Panda or Penguin Slapped? Here’s the Cure for an Ugly Slap

 The now infamous Panda and Penguin updates were released by Google in April 2012. Actually this was Panda 3.5 and 3.6 and the first Penguin update and while there have been other Panda updates dating back to 2011, these seem to have had the most dramatic impact on websites. Panda and Penguin are intended to target Spammy websites, low quality content, and link farms and in fact they did just that. These updates also affected a significant number of websites that not really were spammers or link

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How to Use Google In Page Analytics to Analyze Website Design and Performance

Google Analytics has powerful tools for analyzing how users interact with and navigate through your website.  Our previous blog explained How to Use Google Analytics Visitor Flow graphs to understand how visitors are flowing through your website.   In this blog we will explain how to use In Page Analytics to understand how users are interacting with your website, what they are clicking on, what is working, and what is not working.  We use both Visitor Flow and In Page Analytics in our SEO Analys

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SEO Tips: Ideas for Creating Great Website and Blog Content

It is said over and over, “Content is King” for achieving top search rankings, but what exactly does that mean and how do you create great content.  Here are some quick SEO tips for developing great content for your website or blog. Don’t Write What YOU Think They Want to Read: Website owners and bloggers often create content based on internal assumptions of what they think their consumers or visitors want to read or should be interested in.  It is vital that your content addresses topics useful

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Adobe mobile Flash Abandoned, Impact on PC Flash and Web Design

What is the impact of Adobe abandoning mobile Flash? Actually abandoning Flash for mobile is not really a big deal in itself, what is a big deal is what this move likely means for the future of Flash on all platforms, PC included. Apple has been a Flash antagonist and Microsoft joined the Flash opposition with IE 10 and Windows 8 declaring it is time for the Web to move on (ouch). With this the demise of the antiquated PC Flash platform can’t be far behind. In fact, Adobe already has the replace

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Social Media Enhances and Complements SEO, like Yin and Yang

The argument that Social Media will ultimately kill SEO is an amusing one. Yes, Social Media will dramatically change SEO, in it fact already has changed  it forever; but Social Media will not replace SEO.  SEO and Social Media have a Yin Yang relationship – opposite forces that complement each other within a greater whole.  I think Social Media is the most exciting thing that has happened to SEO in many years and it will significantly improve the relevance and quality of search results. Social

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Reputation Repair & Management, Learn from the Worst and be the Best

Reputation repair and reputation management is a hot topic today as social media and blogs are exploding in popularity.  Social media is making it increasingly easier for an irate client, customer, or employee to smear your company name and make it very public.  In fact, without a great deal of skill it is fairly easy to create negative content via social media and blogs that will rank in Google or Bing searches such as Company Name Scam or Brand Name Scam.  On twitter the popular hashtags for t

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SEO Scams, You Need a New Website, is this really a Scam?

One of the most popular SEO scams to blog about is “you need a new website” to rank well.  In general I agree with the principle that a new website is not a requisite for good SEO or good search ranking performance.  However, we have run across many instances where the existing website is simply hopeless and it would be an SEO scam to take the clients money to optimize that website.  Bluntly, those websites just sucked and there was no saving them! So when do you need a new website and how can y

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