14 published articles
Facebook by default shows you “Top Stories” and we show you how to become one of them. New posts with more interactions on them with relevant information or a trending topic will make sure your post is seen.
EsotechVine is the platform of choice for short video content: 7 seconds to get your point across. Instagram caters more to photos and followed suit with videos shortly after Vine’s release. Which better fits your media?
EsotechFind out what social media can do for your marketing campaign! Come see us and others discuss the benefits.
EsotechYou have to be out of your mind to create great marketing strategies and content that connects with your customers. That’s right, you have to be completely our of “your” mind, here’s why. I have worked with countless clients that want to base their marketing strategy and tactics based on their personal point of view. They want to develop their marketing strategy based on what they like, products they use, brands they like, with the assumption that their customers are have similar interests a
EsotechIn January 2013 Twitter rolled out Vine a very cool new mobile video app that is brings a new dimension to social media video. When YouTube launched in 2005 it provided a way to easily share short videos online. Since then it has exploded to over 800 million unique users visits each month and over 4 billion hours of YouTube video are watched each month. With all of YouTube’s popularity just 25% of views are via mobile devices, this is where Vine comes in. Vine is specifically developed for
EsotechIt’s tradition at the beginning of a new year to reflect on the past year, make resolutions for what we will do different in the new year and set goals. The same applies to organizations; new budgets have either been set or are in work, sales goals are being set, and marketing plans are being developed. Here’s our list of Digital Marketing resolutions and tips to create a great 2013. Most lists start with Set Goals, we our started list with a SWOT analysis and Analytics, why? Before setting
EsotechYour Google Plus profile is used for much more that just the About page, it is also used by Google as your Author Profile. This is how Google knows what and where your contribute in the form of blogs, tweets, and other social networks. You can help Google get it right and find all of your content and correctly attribute to you by adding links and other details to your profile. Google Plus Profile and Privacy Settings You can see how your Google+ Profile would look in search results by visi
EsotechOne of the biggest challenges in implementing a social media campaign for small and mid size businesses is community management. We constantly here “I don’t have time”, which is often true for small business owners, or “this is going to take too much time”. This causes to many small business owners to give up on social media sometimes before they even start, or abandoning their social networks and letting it all sit unattended. If you have not yet developed a social media strategy this should
EsotechPinterest has become one of the fastest growing social networks largely because of the unique experience it offers for sharing pictures and images of the things that interest you. Pinning is easy with just a click of the Pin It button, but some websites and blogs aren’t Pinterest friendly because they either don’t have images or the images don’t convey the thought well for Pinning. While Pinterest offers zero SEO value, because all of the links are no-follow links offering no benefits for sear
EsotechThere have been lots of blogs and discussions about developing website content for SEO, but what about creating content for social media optimization? Just like website content can be optimized as part of an SEO program, so can social media content. This is often referred to as SMO, social media optimization, and while SMO is strictly about social media it is also an important part of a comprehensive SEO program today. Done right social media content can help your search rankings, drive traffic
EsotechFor those of you who skipped configuring your badge for Google+ Pages and can’t find the option anymore, use the following link: https://developers.google.com/+/plugins/badge/config Type in your page’s ID and you will be able to create it again. You can see it live here at esotech.org at the footer and also the breadcrumb on inner pages. You will have to add a bit of code to your header, and then use the link wherever you like. The link seems highly customizable if you know what you are doing.
EsotechThe argument that Social Media will ultimately kill SEO is an amusing one. Yes, Social Media will dramatically change SEO, in it fact already has changed it forever; but Social Media will not replace SEO. SEO and Social Media have a Yin Yang relationship – opposite forces that complement each other within a greater whole. I think Social Media is the most exciting thing that has happened to SEO in many years and it will significantly improve the relevance and quality of search results. Social
EsotechReputation repair and reputation management is a hot topic today as social media and blogs are exploding in popularity. Social media is making it increasingly easier for an irate client, customer, or employee to smear your company name and make it very public. In fact, without a great deal of skill it is fairly easy to create negative content via social media and blogs that will rank in Google or Bing searches such as Company Name Scam or Brand Name Scam. On twitter the popular hashtags for t
EsotechHow do you design a website or connect your existing website with social networks and social media? This seems easy enough, right? Add a few cute icons on the top right hand side of your website, maybe add a blog, and poof you are in Web 2.0 wonderland! I suppose you can leave it at that and many do just that and proudly proclaim they all over Web 2.0. But there is a lot more to it than adding a couple of cute icons and few links to social networks. Connecting to Social Networks, Creatin
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