World Social Media Day 2013
Find out what social media can do for your marketing campaign! Come see us and others discuss the benefits.
Esotechsocial media policy archive
5 published articles
Simple and Effective Social Media-Network Community Management for Small Businesses
One of the biggest challenges in implementing a social media campaign for small and mid size businesses is community management. We constantly here “I don’t have time”, which is often true for small business owners, or “this is going to take too much time”. This causes to many small business owners to give up on social media sometimes before they even start, or abandoning their social networks and letting it all sit unattended. If you have not yet developed a social media strategy this should
Esotech
Social Media Tips: Who Owns a Twitter Account-Name
Who owns a Twitter name-account? When an employee is tweeting for a company, and compensated for doing this a part of their “job”, who owns the account when the employee eventually leaves? A lawsuit between a blogger and former employer over Twitter account ownership may lay some ground work to finally answer this question. Unfortunately this is not a great test case since the employment circumstances are a bit murky as wells as the promises made over compensation. The real problem here is that
Esotech
Social Media Policy Examples and Best Practices
My previous post discussed How to Develop a Social Media Policy, as promised, this post lists provides some great examples of Social Media Policy along with links to policies from dozens of organizations across a range of industries. Social Media Policy Examples My two favorite social media policy examples are Intel and Ford (see infographic below). I like the Intel policy because it is easy to read, focuses on a common sense approach, is practical, and at the same time it is very comprehensive
Esotech
How to Develop a Social Media Policy in 10 Practical Steps
As social media exploded over the last few years organization policies have not kept pace. In fact until recently few organizations had formal social media policies and today the majority still do not have one. Among the organizations that have tackled this challenge there are three lines of thinking on social media policy: Comprehensive Policy: This camp believes Social Media Policies should be comprehensive with strict rules for employee use and content. Comprehensive social media policies of
Esotech