When to Post on Social Media To Maximize Reach
Posting relevant content on social media only strengthens your bond with your audience; plug your brand or solution into the content and what you have is useful advertising!
Esotechsocial media tips archive
5 published articles
World Social Media Day 2013
Find out what social media can do for your marketing campaign! Come see us and others discuss the benefits.
Esotech
Apps to Make Pinterest and Pinning Easier and More Fun
Pinterest has become one of the fastest growing social networks largely because of the unique experience it offers for sharing pictures and images of the things that interest you. Pinning is easy with just a click of the Pin It button, but some websites and blogs aren’t Pinterest friendly because they either don’t have images or the images don’t convey the thought well for Pinning. While Pinterest offers zero SEO value, because all of the links are no-follow links offering no benefits for sear
Esotech
Social Media Tips: 5 Steps for Creating Great Social Media Optimization Content
There have been lots of blogs and discussions about developing website content for SEO, but what about creating content for social media optimization? Just like website content can be optimized as part of an SEO program, so can social media content. This is often referred to as SMO, social media optimization, and while SMO is strictly about social media it is also an important part of a comprehensive SEO program today. Done right social media content can help your search rankings, drive traffic
Esotech
Social Media Tips: Who Owns a Twitter Account-Name
Who owns a Twitter name-account? When an employee is tweeting for a company, and compensated for doing this a part of their “job”, who owns the account when the employee eventually leaves? A lawsuit between a blogger and former employer over Twitter account ownership may lay some ground work to finally answer this question. Unfortunately this is not a great test case since the employment circumstances are a bit murky as wells as the promises made over compensation. The real problem here is that
Esotech