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13 Digital Marketing resolutions that will make 2013 your best year ever!

It’s tradition at the beginning of a new year to reflect on the past year, make resolutions for what we will do different in the new year and set goals.  The same applies to organizations; new budgets have either been set or are in work, sales goals are being set, and marketing plans are being developed.  Here’s our list of Digital Marketing resolutions and tips to create a great 2013.   Most lists start with Set Goals, we our started list with a SWOT analysis and Analytics, why?  Before setting

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Developing an Effective Social Media Campaign for Small-Mid Size Businesses

It is pretty much an accepted fact that every business must have some kind of social media presence.  While all agree that small and mid size businesses (SMBs) should have a social media campaign there is little guidance on exactly what that entails and what it should be. Social media networks are in what is referred to as “the cloud” today which really means that they reside on servers on the internet and are accessible pretty much anywhere there is an internet connection.  Social networks such

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Social Media Tips: 5 Steps for Creating Great Social Media Optimization Content

There have been lots of blogs and discussions about developing website content for SEO, but what about creating content for social media optimization? Just like website content can be optimized as part of an SEO program, so can social media content. This is often referred to as SMO, social media optimization, and while SMO is strictly about social media it is also an important part of a comprehensive SEO program today. Done right social media content can help your search rankings, drive traffic

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SEO Tips: Ideas for Creating Great Website and Blog Content

It is said over and over, “Content is King” for achieving top search rankings, but what exactly does that mean and how do you create great content.  Here are some quick SEO tips for developing great content for your website or blog. Don’t Write What YOU Think They Want to Read: Website owners and bloggers often create content based on internal assumptions of what they think their consumers or visitors want to read or should be interested in.  It is vital that your content addresses topics useful

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